It follows from this finding that private organizations have a greater awareness of and more interest in learning about this research topic. On the other hand, there is a niche in governmental and non-profit organizations for investigating and implementing this management process.
At this stage of the study, we attempted to classify the respondents who participated in the exploratory study of strategic IT demand management in organizations as members of the board of directors, senior executives, business owners and IT professionals. The most representative percentage of respondents for this study is shown in Figure 3, illustrating that IT professionals have a share of 28 per cent, business owners a share of 14 per cent, chief operating officers (COO) a share of 13 per cent, chief executive officers (CEO) and chief information officers (CIO) a share of 11 per cent each, board members a share of 8 per cent, whereas senior executives accounted for a negligible percentage