Emotion As Social[edit]
Hochschild starts with the thesis that human emotion and feeling—joy, sadness, anger, elation, jealousy, envy, despair—is, in large part, social. Each culture, she argues, provides us with prototypes of feeling which, like the different keys on a piano, attune us to different inner notes. Tahitians, she points out, have one word, "sick," for what in other cultures might correspond to envy, depression, grief or sadness.[4]
Culture guides the act of recognizing a feeling by proposing what's possible for us to feel. In The Managed Heart Hochschild cites the Czech novelist Milan Kundera, who writes that the Czech word "litost" refers to an indefinable longing, mixed with remorse and grief—a constellation of feelings with no equivalent in any other language. It is not that non-Czechs never feel litost, she notes; it is that they are not, in the same way, invited to lift the feeling out and affirm it—instead of to disregard or suppress it.[5]
Apart from what we think a feeling is, Hochschild asserts in The Managed Heart, we have ideas about what it should be. We say, "You should be thrilled at winning the prize" or "you should be furious at what he did." We evaluate the fit between feeling and context in light of what she calls "feeling rules," which are themselves deeply rooted in culture.[5] In light of such feeling rules, we try to manage our feelings—i.e., we try to be happy at a party, or grief-stricken at a funeral. In all of these ways—our experience of an interaction, our definition of feeling, our appraisal and management of feeling—feeling is social.