THE ALIBABA CULTURE IS ABOUT CHAMPIONING SMALL BUSINESSES.
We operate an ecosystem where all participants – consumers, merchants, third-party service providers and others – have an opportunity to prosper.
Our success and rapid growth is built on the spirit of entrepreneurship, innovation, and an unwavering focus on meeting the needs of our customers.
We believe that a strong sense of shared values enables us to maintain a common company culture and community, no matter how large we grow.
OUR VALUES.
Our values are fundamental to the way we operate and how we recruit,
evaluate and compensate our people. Our six values are:
SUSTAINABILITY.
Alibaba Group has been highly committed to sustainable corporate responsibility projects, both through charitable endeavors and by extending the benefits of its ecosystem to the community at large. Alibaba Group believes the best approach to corporate social responsibility is through embedding elements of social responsibility in its business model. Alibaba Group's achievements and initiatives in the areas of corporate social responsibility include those described below: