The available literature has adopted either the social media perspective or the game design perspective although there have been some academic studies in the field of mobile gaming or mobile entertainment throughout the last decades. There is a shortage regarding the holistic view, particularly in the view of current developments in mobile gaming [3]. There are two specific factors that contribute to mobile gaming. First, broadband mobile data networks
have become increasingly available and affordable. Second, usable and affordable smart phones and other smart devices are rapidly becoming the standard across many national markets. Moreover, the mobile platform now provides some features that are well suited to the massive adoption of gaming, including wide demographics and ubiquity [3].