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Philosophy
Continues to Be Driven by the Founding Spirit
Background of Foundation
Eighty-six years ago, three youths who had just graduated from Tokyo Imperial University (currently the University of Tokyo) with a degree in applied chemistry got together and set up a small research company in a 50m2 space in Ikebukuro, Tokyo. In those days, all dental materials were imported. Brimming with aspirations, the three young entrepreneurs named their company "GC (General Chemical)".
The following year, GC introduced its first product, "Standard Cement," but it flopped in the marketplace. However, this experience provided a great learning ground for the three founders, who realized the "importance of making products by thinking from the customer's standpoint" and fostered an "uncompromising commitment to quality." Three years later, they created "Crystalline Cement," which offered excellent quality comparable to imported materials. Partly as a reminder of their initial failure, the three designated February 11--the date of the first product's launch--as the anniversary of the company. The dedication of the founders to making quality products has been kept alive through generations of GC men and women, and it continues to drive the company's growth.