Customer Departmentalization
The primary advantage of customer departmentalization is that it focuses the organization on customer needs rather than on serve specific kinds of customers allows company to specialize and adapt their products and service to customer needs and problems. The primary disadvantage of customer departmentalization is that, like product departmentalization, it leads to duplication of resources. It can be difficult to achieve coordination across different customer departments, as is also the case with product departmentalization. Finally, the emphasis on meeting customers’ needs may lead workers to make to make decisions that please customers but hurt the business.