Brand Names Defined
The Blackcoffee website article, "Creating a Brand Name," states that brand names are signals that carry meaning in the minds of consumers. A brand name should be memorable so that it carries a favorable image of your business in the minds of customers you wish to attract. When people see or hear the words "Kentucky Fried Chicken" or "Wal-Mart," they immediately know what those brands stand for. These brand names are also trademarks of these companies.
Trademark Definition
The U.S. Patent and Trademark Office defines a trademark as words, names, symbols and product design features that are used to distinguish the products or services of one manufacturer or seller from another.