Moreover, when you discover this new angle you will see that you will be faced by an important competitor, you are going to need to position yourself well in relation to this competitor. Through the explications above and those which now follow I deliberately 'talk business' as I know that things will be clearer for you this way. In consequence I will illustrate my explanations will a number of examples, quite simply because this is the most efficient way to proceed. So I am going to go o now to give you another example.