In 1990 Paul Allaire, a Xerox executive since 1966, succeeded David Kearns, who had reached mandatory retirement age. Allaire disentangled Xerox from the financial services industry.
Development of digital photocopiers in the 1990s and a revamp of the entire product range again gave Xerox a technical lead over its competitors. In 1990, Xerox released the DocuTech Production Publisher Model 135, ushering in print-on-demand. Digital photocopiers were essentially high-end laser printers with integrated scanners. Soon, additional features such as network printing and faxing were added to many models, known as Multi Function Machines, or just MFMs, which were able to be attached to computer networks. Xerox worked to turn its product into a service, providing a complete document service to companies including supply, maintenance, configuration, and user support.
To reinforce this image, in 1994 the company introduced a corporate signature, "The Document Company", above its main logo and introduced a red digital X. The digital X symbolized the transition of documents between the paper and digital worlds.
In the mid-1990s LA County Superior Court turned to Xerox for help in replacing nearly 500 aging copiers throughout LA County, but Xerox refused to consider leasing. The County instead went to Konica. Xerox was shut out of the County for the next two years.
In April 1999 Allaire was succeeded by Richard Thoman, who had been brought in from IBM in 1997 as president. The first "outsider" to head Xerox Thoman became a victim of internal politics, and he was forced to resign in 2000.
In 1990 Paul Allaire, a Xerox executive since 1966, succeeded David Kearns, who had reached mandatory retirement age. Allaire disentangled Xerox from the financial services industry.
Development of digital photocopiers in the 1990s and a revamp of the entire product range again gave Xerox a technical lead over its competitors. In 1990, Xerox released the DocuTech Production Publisher Model 135, ushering in print-on-demand. Digital photocopiers were essentially high-end laser printers with integrated scanners. Soon, additional features such as network printing and faxing were added to many models, known as Multi Function Machines, or just MFMs, which were able to be attached to computer networks. Xerox worked to turn its product into a service, providing a complete document service to companies including supply, maintenance, configuration, and user support.
To reinforce this image, in 1994 the company introduced a corporate signature, "The Document Company", above its main logo and introduced a red digital X. The digital X symbolized the transition of documents between the paper and digital worlds.
In the mid-1990s LA County Superior Court turned to Xerox for help in replacing nearly 500 aging copiers throughout LA County, but Xerox refused to consider leasing. The County instead went to Konica. Xerox was shut out of the County for the next two years.
In April 1999 Allaire was succeeded by Richard Thoman, who had been brought in from IBM in 1997 as president. The first "outsider" to head Xerox Thoman became a victim of internal politics, and he was forced to resign in 2000.
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