but also more importantly, they are regarded as the
appropriate way to stimulate a learning environment and
enhance creativity so as to deliver complex products
(Hobday, 2000). Despite the inherent contradiction
between these two arguments for project-based organising
(Tjaeder & Thomas, 2000), it is precisely upon this ambitious
promise to deliver both "controllability and adventure"
(Sahlin-Anderson & Soderholm, 2002) that the
attraction of organisational "projectification" is founded.