It’s hard to talk about internet shopping without saying ‘Amazon’. The company isn’t just one of the first online stores. It’s also a good example of the advantages of shopping online : finding and buying books on a website is faster and easier than walking around a shop. And because warehouses are less expensive than shops, the company can offer lower prices even when delivery charges are included. Customers save money.
And time. It doesn’t get much better than that.
Clearly, a lot of products are not as easy as books to sell online. People like to try on and feel the quality of clothes when they choose them, for example. They also like to look carefully at more expensive products. The means going to a shop. And, of course, people like shopping. But for online stores, these problems are not as big as they seem. Today, people often look at products in shops, then place an order at an online store-at a discount.
If ‘traditional’ shops help internet stores, the internet also helps traditional shoppers. The web is a good place to find technical information about a product, get a price and compare offers. But a lot of people prefer not to buy more expensive goods online-they do their research on the internet, then go to a shop.