‘With the Couch, we have integrated sport into society’ says MVRDV co-founder and architect Winy Maas. ‘By turning the roof of the club-house into a tribune, a Centre Court is created. Here we celebrate the talent of the amateur players who are challenged to excel in front of the public. By covering the entire building in red polyurethane the club gains visibility: an advert for sports and movement. The essence of the building is the stimulation of fitness and the fight against obesity and inactivity.’ – Winy Maas