Communicating through Writing
To write well, express yourself like common people, but think like a wise man. Or, think as wise men do, but speak as common people do. —Aristotle
You must have a clear purpose and state that purpose as quickly as possible. If you cannot express in a sentence or two what you intend to get across, then it is not focused well enough. That’s why an estimated 85 percent of our success in business is determined by our communication skills. In written communication, it is very important to understand your reader. Do remember that all communication is written for your reader. Do analyze your readers before you begin writing and don’t leave out any important information the reader needs to know. The reader’s attitude is also very important and don’t forget that the reader’s attitudes will influence how they respond to your writing. Sense of purpose is the ultimate goal in written communication, so do make your writing appeal to what the reader cares most about.