How do you get people to try grape juice? You could sample in-aisle at the grocery store. Or, maybe have a booth at the mall. But how do you get them in their home? Short of shipping small bottles to customers?
Welch's used a flavor strip in print ads. Peel up the tab and lick to taste. (I wouldn't recommend this if you found the ad at the doctor or dentist office).
I used to drink grape juice all the time as a kid. I can't recall ever buying it myself. Perhaps the taste is enough trigger the memory of that flavor as a kid and prompting the addition of "grape juice" to this week's grocery shopping list?
So, what are ways you can get your customers to - taste, smell, feel, see, touch, hear - experience your product?