According to a senior purchasing manager, the number one criterion when recruiting buyers in their team is knowledge of the market that his wine buyer know that a bottle of Chaˆteau Mouton Rothschild is not $15. The purpose of that is not necessarily obvious to prevent overpaying, but also to prevent mistakes when juniorcreate a product that is a unique, yet standardized, and at a sus- tainable cost. As another manager explains, ‘‘You take care of your guests, and they will take care of you as a company’’. This sort of view can be found throughout various levels in the organization and shore-side employees believe strongly in supporting onboard service excellence. As some managers clearly pointed out, it is a hospitality business but yet different. It has a unique and chal- lenging environment.