Before preparing your report, you must identify your audience, both primary and secondary. In the widener case, the primary receiver is the human resources director to whom you will send the report. Secondary readers may be current and future human resources staff or higher-level managers and perhaps widener herself. Audience identification requires more than merely identify who will receive the report. After identifying the primary receiver, try to empathize with that person and identif her or his information and ego needs. If your purpose complements those needs, your writing task is relatively easy. But if your purpose contradicts the receiver's needs, our task becomes more difficult. In such a situation, before you state the main point of your report, you will have to give enough information to overcome possible objections in the receiver's mind.