The continuous academic competition forces all universities to make a lot of efforts in order to attract and retain students, after
graduation, by including them in next educational cycles, therefore, investigating students’ satisfaction, considered the main
higher education consumers, becomes a major premise for their intention to stay and learn in the same institution. In trying to
understand the factors that exert a significant impact on student satisfaction in college years, we have developed a model to
determine the influence of specific academic quality on student satisfaction recorded in economic faculties from Romania. The
study highlights the causal relationship between specific academic quality and student satisfaction. The model was validated
based on regression coefficients for a significance level below 5%. Findings reveal that the tangible elements of the university,
the compliance with university’s values and the reliability are variables with a significant impact on student satisfaction. In this
respect, offering a modern material base, many classrooms, campus cleaning, meeting all the taken commitments,
communicating the right information, the trust in the university programs and also the utility of the acquired knowledge are
elements with a visible contribution in achieving Romanian students’ satisfaction.
The continuous academic competition forces all universities to make a lot of efforts in order to attract and retain students, after
graduation, by including them in next educational cycles, therefore, investigating students’ satisfaction, considered the main
higher education consumers, becomes a major premise for their intention to stay and learn in the same institution. In trying to
understand the factors that exert a significant impact on student satisfaction in college years, we have developed a model to
determine the influence of specific academic quality on student satisfaction recorded in economic faculties from Romania. The
study highlights the causal relationship between specific academic quality and student satisfaction. The model was validated
based on regression coefficients for a significance level below 5%. Findings reveal that the tangible elements of the university,
the compliance with university’s values and the reliability are variables with a significant impact on student satisfaction. In this
respect, offering a modern material base, many classrooms, campus cleaning, meeting all the taken commitments,
communicating the right information, the trust in the university programs and also the utility of the acquired knowledge are
elements with a visible contribution in achieving Romanian students’ satisfaction.
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