Have you ever noticed that in Hollywood blockbuster
films, it’s not usually the handsome guy who ends
up with the girl, but rather the clumsy, charming
one? The same goes for Social Media, and firms would be wise to avoid overly-professional content
offerings. There’s no need to spend $100,000 to
design the perfect MySpace presence, or hire a
professional writer to manage your corporate blog.
Instead, try to blend in with other users and don’t be
afraid to make mistakes! Bill Marriott, Chairman and
CEO of the Marriott International Hotel chain, uses
his blog, for example, to post regular updates and
stories from his travels to Marriott properties around
the world–—very much in the same way as would a
work colleague when describing her last vacation.
Social Media users are people like you, who understand
that things do not always go smoothly. And, if
you’re nice to them, they may even give you free
advice on how to do it better the next time.