factors (p>0,05).
The first stage of multiple regression analysis. The
values of independent variables are entered into the model
at the same time (Enter method of variable involvement is
used). The measure of R Square indicates that the proposed
model explains 39 per cent of the dependent variable,
namely the variation of the consumers’ inclination to
purchase insurance services (see Table 5). The measure of
Adjusted R Square, which evaluates the number of
independent variables and the number of observations
(participants), indicates that the model explains 38,1 per
cent of variation of the dependent variable. They are,
generally speaking, satisfactory measures.
Table