The five main sets that influence change are: User-Producer, User-Legitimator, User-Citizen, User-Intermediary and User-Consumer. Crucially, everyday actions and routines shared by these types, create collective beliefs and expectations that pave the way to shaping a new story for energy, taking what is often a novel niche in society through to its overarching energy regime. Taking the long view, the research shows that utilising user power is fundamental to long term change. The onus on Government should be to create incentives, initiatives and a system that is receptive.