Participants
A questionnaire study was conducted amongst an opportunity
sample (N= 100), including participants who were recruited
through a combination of the confederate’s social networking
sites and the university’s research voluntary participation system
(a participation system, where students voluntarily sign
up to participate in research, in exchange for credits)
(Mage=23.82, SD=9.32; 81% females). Participants were asked
to fill in a 20min questionnaire on their opinions regarding their
attitudes towards personal care products, specificallymoisturisers.
The only criterion for participation was that participants should
use a moisturiser, so the scenarios would be relevant for them.
Females were over-represented in our sample, probably because
primarily women use moisturisers (Wu et al., 2010).