As goes the Buggles song, did “video kill the radio star”? Well, perhaps not, but no company has been more successful at getting teenagers around the world to tune in to music television than MTV Networks International (www.mtv.com/mtvinternational). Applying the maxim “Think globally, act locally,” the company beams its irreverent mix of music, news, and entertainment to 340 million homes in over 140 countries. Although style and format are largely driven by the U.S. youth culture, content is tailored to suit local markets. MTV has never grown old with its audience and has remained true to young people between the ages of 18 and 24.