social media use web-based and mobile technologies on smartphones and tablet computers to create highly interactive platforms through which individuals, communities and organizations can share, co-create, discuss, and modify user-generated content or pre-made content posted online. They introduce substantial and pervasive changes to communication between businesses, organizations, communities, and individuals.[5] Social media changes the way individuals and large organizations communicate, because a regular, relatively anonymous person can post comments directly under the official post of a major organization. These changes are the focus of the emerging field of technoself studies.