A third way thatstrategic planning may fail is when a plan gets
produced but is never implemented. Scott Adams, in a somewhat
cynical commentary on planning in The Dilbert Principle,
remarks, ‘‘Somewhere between the hallucinations of senior
management and the cold reality ofthe marketliessomething
called a business plan. There are two majorstepsto building a
business plan: 1. Gather information; 2. Ignore it.’’ The strategic
plan as a binder collecting dust on the bookshelfis clearly
awell-worn cliche´ thatstill existsin many organizations.Henry
Mintzberg famously referred to a 1984 article in Business Week
that concludes ‘‘few of the supposedly brilliant strategies
concocted by planners were successfully implemented.’’
The article also cited the CEO of General Motors as saying
that‘‘. . .after putting their plans on the shelves,they marched
off to do what they were going to do anyway!’’
But why might people spend huge amounts of time producing
plans without seriously attempting to implement them?
One reason is that the binder is a purpose unto itself. The
production of plans serves a symbolic and ritual function that
may temporarily ‘‘appease the gods’’ (head office, accreditation
agencies or government bureaucrats), and allow people
to get on with their more serious work unimpeded.
A third way thatstrategic planning may fail is when a plan getsproduced but is never implemented. Scott Adams, in a somewhatcynical commentary on planning in The Dilbert Principle,remarks, ‘‘Somewhere between the hallucinations of seniormanagement and the cold reality ofthe marketliessomethingcalled a business plan. There are two majorstepsto building abusiness plan: 1. Gather information; 2. Ignore it.’’ The strategicplan as a binder collecting dust on the bookshelfis clearlyawell-worn cliche´ thatstill existsin many organizations.HenryMintzberg famously referred to a 1984 article in Business Weekthat concludes ‘‘few of the supposedly brilliant strategiesconcocted by planners were successfully implemented.’’The article also cited the CEO of General Motors as sayingthat‘‘. . .after putting their plans on the shelves,they marchedoff to do what they were going to do anyway!’’But why might people spend huge amounts of time producingplans without seriously attempting to implement them?One reason is that the binder is a purpose unto itself. Theproduction of plans serves a symbolic and ritual function thatmay temporarily ‘‘appease the gods’’ (head office, accreditationagencies or government bureaucrats), and allow peopleto get on with their more serious work unimpeded.
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