Table 3.5 showed that Genting, Maxis and YLI do not have input/output contribution from total
expenses. It is because total expense is not an important factor to determine the net income of
these companies. For some companies, they may spend a lot of money but the return does not
grow relative with the expenditure. However, for some companies, they may spend money in the right ways that help to increase the company’s revenue. One of the examples is proper
advertising and promotion.