1.Today's clients not only expect, but demand total service within the salon.
2.It is a known fact that many client visit the salon only once every five to seven weeks. Home maintenance programs are more important than than ever before.
3.As their awareness of products and ingredients increases, clients want to know more about professional products and what formula is best for their particular hair and skin needs.
4.your client is entitled to quality products and professional recommendation to help maintain his/her hair at home.
5.as technology improves and new products become available, you as the salon professional must be open to change and continually update your knowledge of salon retail product lines as a part of servicing your client.
By keeping the above points in mind and by offering professional recommendations to each of your clients, you can complete the total service relationship desired by the client.