New products and services are the lifeblood of all businesses. Investing in their development isn't an optional extra - it is crucial to business growth and profitability.
But embarking on the development process is risky. It needs considerable planning and organisation.
This guide will outline the key stages in the lifecycle of products and services so you know when the time is right for your business to start the development process.
It will explain how a planned and phased development process will help you make the wisest investment and budgeting decisions. It will also advise you on how best to create a development team and manage a project.
The lifecycle of products and services
Developing your ideas
Match products and services to market needs
Pricing your proposed service or product
The project development process
Creating a project team
Investment and cost control
Manage a development project