1. To keep up with the competition, Adidas generates close to 60 new foot-friendly designs each year.
2.The company can venture into making more stylish designs and cuts
3. Tie-up with emerging sports teams/clubs/players internationally
4. Brand building by setting up sports academies
1- Market penetration in current markets
2- Develop new products to attract new consumers segment.
3- Contribute to corporate social responsibility
4- Strong its market position in Pakistan, India and Bangladesh
5- Expand customer base
6- Merger and acquisitions