31.International Strategy and WorldwideStructure (Cont’d)• Three Primary International Strategies:• 1. Worldwide geographic area structure to implement the Multidomestic Strategy – Multidomestic Strategy: international strategy in which strategic and operating decisions are decentralized to the strategic business-unit (SBU) in each country to allow the units to tailor products to local markets – Worldwide Geographic Area Structure: organizational structure emphasizing national interests and facilitates efforts to satisfy local or cultural differences (used to implement the multidomestic strategy) – Focuses on variations of competition within each country ©2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.