Nowadays, Café has become popular around the world because consumers are likely to eat and chill out with their friends and family at the same time. However the one of the essential factor for the success of any business is customer satisfaction. All the activities are customer oriented. And it gets possible only through rising role of marketing in business organizations day-by-day. And it gets possible when the organization knows about their customer’s various needs like:
What they want? (Product)
At which Price they want? (Price)
When & where they want? (Time & Place)
How to influence? (Promotion) and so on.
Since it is a key factor in attracting and satisfying customers and effecting performance of Café