The result of research is
Profile of respondents
The demographic, background, and traveling information of the respondents is summarized in Table 1 and Table 2. Some of the respondents did not provide demographic information and are shown as missing values.
In terms of demographic profile, 48% of respondents were male and 52% were female. Over half of the respondents were aged 20–29 and approximately 65% had been educated to undergraduate degree level or above. In terms of disposable income, more than half of the respondents earned USD4,000 per month or less. The majority of the respondents and their household members did not work in the hotel industry, and only 40% described themselves as environmentalists. As regards their traveling profile, more than half were in HK for a vacation and were staying for at least four days.