Shalhoub (2006) found that privacy and security are major impacts on customers’
trust with high percentage, especially with privacy statement address about notice
and awareness issues by customers. According to Udo’s (2001) research, privacy
and security are the main impediment of online shopping and it indicates the
level of organizational success which is similar to Flavian et al.’s (2006) research
findings. Flavian et al. (2006) found trust in online shopping influenced by
perceived security in term of companies’ handling customers’ private data.