1. Focus on building more brand awareness through social media and mass medias under BRAND, Use digital media & promotions to drive more traffic.
2. Create Online Traffic to Offline on Ad. Network Banner.
4. Reinforce brand positioning & build awareness via focused medias i.e. Digital,and Printed Ad.
1. Ootoya continually promotes grand opening of new branches for giving out discount to create trial and drive sales.
2. Ootoya continues promote seasonal menu & new side-dish of each 2 months to create awareness of new nutritional and healthy menu.
3. Promotion has been create to suit different prime area location;
-Continue to promote Happy Card to induce repeat purchase.
-Co-promotion with credit card has always been use to increase sales.