The Louis Vuitton label was founded in 1854, in Paris. In 1896 the signature monogrammed canvas was patented. In 1904 the company created special travel luggage in crocodile skin for the royal family of Monaco. In 1913 the Louis Vuitton Building opened on the Champs-Elysee, the largest travel-goods store in the world. During World War Two, Louis Vuitton collaborated with the Nazis (Louis Vuitton, A French Saga, Stephanie Bonvicini, Paris: Editions Fayard).
In May of this year Louis Vuitton, one of the world’s most valuable luxury brands, traveled to Monaco for an exclusive invitation-only showing of the cruise collection at the Place du Palais, hosted by Princess Charlene.
Feelings aren’t facts. The thoughts and beliefs and ideas you think of as facts lead to feelings. These so-called facts are beliefs that mobilize your emotions and imagination and you are off and running. The world is a good place. I will never fall in love again. These are beliefs based on the facts as you see them – and you will conjure up supporting evidence if challenged, don’t argue with me, yes you will. You can prove it.
But your beliefs may be contradictory, your facts upsetting. Everything has to be understood in context. What comes before and after is the context. Where and how the beliefs are contained, if you are thinking of your mind as a traveling trunk, flat-topped for easy stacking and storage in the hold, in the trunk room, flat not rounded, an innovation attributed to Louis Vuitton, canvas and light-weight too perhaps. With a famous pattern of quatrefoils and monogram and flowers.
Context and presentation. The whole story. How the sentiment is contained. The feeling inside. The content. The Psychology 101 exercise, the connection of story to response, of fact to feeling, what comes before and after: