A hybrid of the two types of disruption can also be found. The
American low cost Southwest Airlines is one example of a hybrid
disruption. It initially targeted people who were not flying (those
who used cars or buses) but later pulled customers out of the low
end of the major airlines’ value network as well. In addition to the
simplicity and the affordability they bring, disruptive innovations,
according to this theory, occur less frequently and tend, initially, to
have performance problems.