Mobile emailing and messaging. For the segment of consumers
that views the mobile medium as a reminder medium,
retailers can text-message reminders to opt-in customers for
refilling orders together with suitable color cues. Once a consumer
gets conditioned to such reminders, a retailer can draw the
consumer to its nearby store using a particular ringtone or a
specific color. Alternatively, the customer can directly place an
order for an item through the mobile device, and the item could be
shipped directly to the customer.