Right, that’s all I have to say about the target markets. Let’s now move on to the final part, and media we plan to use . we’ll start in a month time with a viral campaign on the internet to generate interest, of which more later. Then there is the new TV commercial ,which I’ll be showing you in the from of storyboard at the end of the presentation. Finally, we intend to use images from the commercial for outdoor advertising on hoarding and public transport. This will be linked to a co-ordinated press campaign in june