Advertising is one of the best ways of selling goods. Some people believe that it is an integral part of modern life and they couldn’t imagine their every-day existence without it. They treat advertising as a service to the community and as a kind of guide in the mass market.
However, in reality it has both its advantages and disadvantages.
As far as the advantages of advertising are concerned, one can find many of them .
First of all, it makes our life more cheerful. Advertisements often remind us about our childhood or youth. It encourages us to look on the bride side of our life.
Secondly, thanks to posters our streets are much more colourful. It has great influence on young people, especially on teenagers. Colours play a big role in our lives and they often decide about the way we feel.
What is more, advertising informs people about household goods. If advertisements did not exist, we would not be able to know the differences between each goods. They are our guides while we are doing shopping and they also point out to us the products, which are the best.
Finally, advertising shows us what is actually fashionable. We often imitate the actors and actresses who act in the advertisements.
On the other hand, there are also disadvantages of advertising.
Firstly, because people mostly believe in everything they hear – they often things which they don’t need. Customers tend to spend all their money in order to keep put with the Joneses.
In addition, advertisements often interrupt people in watching interesting television programmes. It makes viewers watch advertising if they want to or not. Most of people think that behaviour like that is in poor taste and should be forbidden.
A further disadvantage is that advertising persuades young people to do things they mustn’t do. For instance: smoking cigarettes or drinking beer. Advertisements often try to impose them a style of life.
All in all, advertising can be defined ...