What is a name worth ? A lot of money, when it’s a Web domain name like pizza.com. Chris Clark created the name pizza.com in 1994. He didn’t plan to sell pizza. He didn’t even have a Web site!! For the next 14 years, Clark paid only $20 a year to keep the Web site name. Then in 2008 , someone bought the name pizza.com from him for $ 2.6 million