The Contractor agrees that all intellectual property rights in and to the name," Thai Lion "Lion Air" and "Lionmax Thailand" and any derivation thereof (the "Brand Name" including the goodwill the Confidential Information and any other, intellectual property rights whatsoever associated therewith (collectively the "IP Rights") is legally and beneficially owned by the Principal and the Contractor shall only be entitled to use the IP Rights for the sole purpose of providing the Services in accordance with this Agreement. The Contractor hereby agrees and acknowledges that it shall not use the IP Rights for any other purpose without the prior written consent of the Principal