As more women go to work outside the home. men are doing more of the housework and the shopping.
This fact has led advertising companies to change some of their methods. Traditionally, television advertisement for household products were aimed at women and they featured women.Now some companies that sell these products Featured men in their advertisements. For example, one supermarket company has produced an advertisement shoeing a father shopping with his little boy. However, this is no ordinary father. The actor in this advertisement is known for his roles of violence. The company wants to make sure that shopping fathers don't feel any less "manly" in their new role.