An external preference map showing the interrelationships between descriptive data and overall acceptability data. Legend: Yogurt drink samples (▴; refer to Table 1 for abbreviations) and descriptors (●; a – aroma; f – flavor; at – aftertaste); Male (□) and female (○) consumers who consume yogurt less than once a week and are aware of the benefits of fermented milks; Male (▵) and female (+) consumers who consume yogurt less than once a week and are not aware of the benefits of fermented milks; Male (×) and female (−) consumers who consume yogurt more than once a week and are aware of the benefits of fermented milks; Male (♢) and female (−) consumers who consume yogurt more than once a week and are not aware of the benefits of fermented milks.