One of the reasons why Virgin Group is so successful is because Branson and his team have a clear vision of their brand, their culture and their core mission. Branson notes, “I think people see the virgin brand as not taking itself too seriously, it’s a fun brand, an adventurous brand, it generally offers great quality at great value, it’s a people brand.” If everyone in your organization isn’t on the same page concerning your brand and the direction you want to go, it can be detrimental to your organization at large.