1. Why does firms create the new product?
2. How the firm can get the new idea for product?
3. Recently the Apple just launch I-phone 6S to the market , please identify and discuss about the target market group that Apple might focus on.
4. Please pick up one of your favorite brand of SOAP. This product is in what stage of product life cycle? If you were the marketing manager of this product , please describe your idea of 4P that will work effectively for this product