1. Onozawa, N. in a study of CSR in Thailand – Awareness and Practice.
2. Porter, M.E. and Kramer, M.R. (2006), Strategy & Society: The Linking between Competitive Advantage and Corporate Social Responsibility.
You are asked to answer the following questions:
1. Provide a list of different CSR definitions from these 2 articles.
2. Explain how you understand the integrative “inside-out” and “outside-in” approach that companies could use to challenge to innovate on systems-oriented corporate strategies towards developing sustainable ability to compete and creating positive corporate social performance, by advancing social conditions in order to bring long-term positive impact to the society and the environment.
2.1 What is the concept of inside-out and outside-in approach to CSR? Draw a picture to illustrate the concept.
2.2 How the “inside-out” CSR strategy is developed? [Show that you really understand, and in your presentation slides show and illustrate]
2.3 How the “outside-in” CSR strategy is developed? [Show that you really understand, and in your presentation slides show and illustrate]