Social media, such as Facebook and Twitter, seem to generate two opposing viewpoints in the world of diabetes. There are the evangelists who believe the keyto improvement lies only with this medium, an untappedsource begging to be used and a forum which could dissolvethe divide between professionals and patients. And thenthere are the traditionalists who see this as a passing fad, onethat is for ‘youngsters’, one that is fraught with the risk ofconfidentiality issues or, even, patients getting ‘too close’.The truth, as usual, perhaps lies somewhere in between.