Description
For this project, Uhr examined reinventing packaging for rawhide sticks for dogs. The product offering includes three different stick sizes. Each rawhide stick has a specific type of dog chosen to illustrate the product size. The mouth of each dog is cut out, to allow consumers to see the product, as well as view it as the “teeth” of the dog. The left ear serves as a flap which can open to slide sticks out, one at a time, instead of putting their hands in. The other ear functions as a “hook” for display racks.