Learning from the experience of both their 2012 and 2013 CN restaurants, and the use of hash-tags on the door drop bags initiative, has shown Kellogg’s the benefits of utilizing social media, especially when trying to reach a wider and younger audience. By developing and delivering a digital strategy that worked alongside the CN restaurant, Kellogg’s significantly increased the number of customers reached by the activity amongst those who were unable to attend the restaurant in 2013.The use of Twitter competitions enabled Kellogg’s to engage with a wider audience.