About Singapore Airlines
"Singapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximising returns for the benefit of its shareholders and employees."
Singapore Airlines' Mission Statement
Singapore Airlines has come a long way since our founding in 1972, evolving from a regional airline to one of the most respected travel brands around the world. We fly one of the youngest aircraft fleets in the world to destinations spanning a network spread over six continents, with our Singapore Girl as our internationally-recognisable icon providing the high standards of care and service that customers have come to expect of us.
We have made a habit of leading the way, and along the way developed a reputation for being an industry trendsetter. Our ever-growing list of industry-leading innovations includes the following firsts:
First to offer free headsets, a choice of meals and free drinks in Economy Class, in the 1970s
First to introduce satellite-based inflight telephones in 1991
First to involve a comprehensive panel of world-renowned chefs, the International Culinary Panel, in developing inflight meals in 1998
First to offer audio and video on demand (AVOD) capabilities on KrisWorld in all classes in October 2001
First to fly the A380 from Singapore to Sydney on 25 October 2007