Ethnocentrism refers to the way an ethnic group sees other ethnic groups as being inferior, which results in negative attitudes and behaviors toward other people who do not belong to the group. To look at ethno (ethnicity) + centrism (center) like this, anyone can understand the term. When anybody thinks of his/her race as being the center, it means that other racer are less important. According to Neuliep (1996, 305), ethnocentrism is defined as viewing one's own group as the center of everything and using the standards of one's own group to measure or to gauge the worth of all other groups.